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Digital Marketing

Digital Marketing

Successfully Gather, Nurture, & Convert Leads

Successfully, Gather, Nurture, & Convert Leads
A Website Is Just The Beginning

A Website Is Just The Beginning

Digital Marketing Tools

The reality is getting a beautiful, interactive website designed and running is only the first step in setting your business up for success online. After all, the reason you are creating the site is to get people to see the content and, most likely, make some money. In order to do this you will need several different digital marketing tools and you will need to make sure they are all connected to your website and to each other. Some of the most common are lead generation software, email marketing software, Social Media, E-Commerce software, Google Ads, Google Analytics, and Google Business. There are tons of others and each business has it’s own particular needs and solutions, however without these tools and the time/knowledge to set the up, use them, and analyze the results, your brand, whatever it may be is destined to fail. I will work with you to analyze what exactly your business needs to achieve its goals, come up with the most effective solution, and then take care of all of the implementation and analysis. You can focus on your business while I take care of the tech stuff. 

A Cautionary Tale

Too many times have I seen a worthwhile business go under before it could ever get started because they wanted the cheapest cost possible, said they would do it themselves once set up, or simply underestimated the importance/time needed to have these tools and have them all work together effectively. The digital world is too complicated for anyone to be able to actually run a business and and the details that go into it and their site at the same time. There is simply too much you would need to be an expert in. If there is anything you shouldn’t skimp on it is your digital marketing.

Digital Marketing Tools

The reality is getting a beautiful, interactive website designed and running is only the first step in setting your business up for success online. After all, the reason you are creating the site is to get people to see the content and, most likely, make some money. In order to do this you will need several different digital marketing tools and you will need to make sure they are all connected to your website and to each other. Some of the most common are lead generation software, email marketing software, Social Media, E-Commerce software, Google Ads, Google Analytics, and Google Business. There are tons of others and each business has it’s own particular needs and solutions, however without these tools and the time/knowledge to set the up, use them, and analyze the results, your brand, whatever it may be is destined to fail. I will work with you to analyze what exactly your business needs to achieve its goals, come up with the most effective solution, and then take care of all of the implementation and analysis. You can focus on your business while I take care of the tech stuff. 

A Cautionary Tale

Too many times have I seen a worthwhile business go under before it could ever get started because they wanted the cheapest cost possible, said they would do it themselves once set up, or simply underestimated the importance/time needed to have these tools and have them all work together effectively. The digital world is too complicated for anyone to be able to actually run a business and and the details that go into it and their site at the same time. There is simply too much you would need to be an expert in. If there is anything you shouldn’t skimp on it is your digital marketing.

Lead Creation & Email Marketing

Gathering Leads

Probably the biggest and most important aspect of any online business is they way you gather leads and interact with your new and existing users. This will be different for each business but the major concepts will always be the same. Each brand, no matter who you are will need some sort of form on their site where users can request additional information, join a newsletter, sign up for some sort of deal, book an appointment, the list goes on. The point is ever site needs a way to capture user information. Where things get interesting is what the best way to capture these details is, and this is different for each business depending on what it is, whos using the site, and what the business goals are. I will work with you, using analytic information, to find the best solution for your brand and tailor your site to be the most effective for both you and your users.

Engaging Those  Leads

Once this information is captured interacting with the users is another beast entirely. In today’s world, the more tailored and specific your content is to the user you are communicating to, the more effective your campaigns and business will be. This means the way you interact with new users who have never received an email from you is going to be completely different from the way you interact with a user who has received and opened every email from you for the past year. Not all leads are created equally. I will work with you to organize your leads into effective lists, develop marketing strategies to engage with your audience, and then execute those strategies and analyze the results.

In time we will be able to tell the exact type of user behavior that demonstrates a high return value and prioritize those types of users and adjust the business.

Lead Creation & Email Marketing

Gathering Leads

Probably the biggest and most important aspect of any online business is they way you gather leads and interact with your new and existing users. This will be different for each business but the major concepts will always be the same. Each brand, no matter who you are will need some sort of form on their site where users can request additional information, join a newsletter, sign up for some sort of deal, book an appointment, the list goes on. The point is ever site needs a way to capture user information. Where things get interesting is what the best way to capture these details is, and this is different for each business depending on what it is, whos using the site, and what the business goals are. I will work with you, using analytic information, to find the best solution for your brand and tailor your site to be the most effective for both you and your users.

Engaging Those  Leads

Once this information is captured interacting with the users is another beast entirely. In today’s world, the more tailored and specific your content is to the user you are communicating to, the more effective your campaigns and business will be. This means the way you interact with new users who have never received an email from you is going to be completely different from the way you interact with a user who has received and opened every email from you for the past year. Not all leads are created equally. I will work with you to organize your leads into effective lists, develop marketing strategies to engage with your audience, and then execute those strategies and analyze the results.

In time we will be able to tell the exact type of user behavior that demonstrates a high return value and prioritize those types of users and adjust the business.

Google Ads & Analytics

Google Analytics

Every site needs to have google analytics on it. It is the primary way to track user behavior on your site. I will work with you to establish you business goals and then translate those goals into tangible metrics that can be tracked through google analytics. Whether it’s determining what types of users engage with your site, what key words are drawing in users, what types of users are viewing what products, what your most popular pages are, or even what buttons get the most engagement. The details will vary depending on your goals, but honestly all of these things should always be tracked.

Each month I will create and send out a analytic report where I break down all of the important engagement on your platform, leads that have been generated, what about your platform is working, and what can use some adjustment. I will then work with you to make this adjustment and then continue to track the success of your brand. This effectively takes the effort and needed knowledge off your hands, and allows you to only focus on the details that matter.

Google Ads

When it comes to google ads, some businesses need them and some don’t. They can be effective for determining key words and target audiences and after enough time even generate decent leads. However, it is not the answer to every businesses problems. I will work with you to determine how Google Ads should be used or if you need them at all. Additionally, I will help set up these campaigns, run them, and analyze their effectiveness for your business.

Google Ads & Analytics

Google Analytics

Every site needs to have google analytics on it. It is the primary way to track user behavior on your site. I will work with you to establish you business goals and then translate those goals into tangible metrics that can be tracked through google analytics. Whether it’s determining what types of users engage with your site, what key words are drawing in users, what types of users are viewing what products, what your most popular pages are, or even what buttons get the most engagement. The details will vary depending on your goals, but honestly all of these things should always be tracked.

Each month I will create and send out a analytic report where I break down all of the important engagement on your platform, leads that have been generated, what about your platform is working, and what can use some adjustment. I will then work with you to make this adjustment and then continue to track the success of your brand. This effectively takes the effort and needed knowledge off your hands, and allows you to only focus on the details that matter.

Google Ads

When it comes to google ads, some businesses need them and some don’t. They can be effective for determining key words and target audiences and after enough time even generate decent leads. However, it is not the answer to every businesses problems. I will work with you to determine how Google Ads should be used or if you need them at all. Additionally, I will help set up these campaigns, run them, and analyze their effectiveness for your business.

Google Business

Along with Google analytics and robust marketing software, every business needs to be set up on google. This allows google to determine who you are and showcase your business to users when they search for your business or your industry. If you don’t have this set up Google with deprioritize you, so it is absolutely essential. This is particularly true if you business is based around gathering clients in a particular area, as it will highlight businesses within whatever targeted area you selected when setting up the Google Business. 

Beyond that you are able to set up services, put out promotions, set up CTAs and engage with users through this platform as well. I will work with you to set up the Google Business so it is effective for your business, set up as strategy for continued engagement, and submit a sitemap to the search engine as well. This will ensure Google recognizes your company and is incentivized to show it to users.

Google Business

Along with Google analytics and robust marketing software, every business needs to be set up on google. This allows google to determine who you are and showcase your business to users when they search for your business or your industry. If you don’t have this set up Google with deprioritize you, so it is absolutely essential. This is particularly true if you business is based around gathering clients in a particular area, as it will highlight businesses within whatever targeted area you selected when setting up the Google Business. 

Beyond that you are able to set up services, put out promotions, set up CTAs and engage with users through this platform as well. I will work with you to set up the Google Business so it is effective for your business, set up as strategy for continued engagement, and submit a sitemap to the search engine as well. This will ensure Google recognizes your company and is incentivized to show it to users.

Tailored Solution Design

As I have mentioned all throughout this site, each solution is going to be different and as unique as every business. Some business have software that they already use and what to keep, others need some with particular functionality. The key is being able to take each individual piece and put them all together so they work as a cohesive digital platform. Resulting in better data and a more successful business.

There is no cookie cutter process that is guaranteed to work and there is no generic solution that will ever be effective. Each business has to pay attention to  what its users are doing, what it wants to accomplish and continually review their analytic data and adjust. There is no one time set up and no magic results. It takes time and a significant amount of knowledge to effectively integrate and run a digital marketing solution for a business so it can be successful. I will work with you to integrate, run, and analyze all the different aspects of your digital marketing platform so you can stay focused on your actual business and together we can grow your brand and achieve your business goals.

Tailored Solution Design

As I have mentioned all throughout this site, each solution is going to be different and as unique as every business. Some business have software that they already use and what to keep, others need some with particular functionality. The key is being able to take each individual piece and put them all together so they work as a cohesive digital platform. Resulting in better data and a more successful business.

There is no cookie cutter process that is guaranteed to work and there is no generic solution that will ever be effective. Each business has to pay attention to  what its users are doing, what it wants to accomplish and continually review their analytic data and adjust. There is no one time set up and no magic results. It takes time and a significant amount of knowledge to effectively integrate and run a digital marketing solution for a business so it can be successful. I will work with you to integrate, run, and analyze all the different aspects of your digital marketing platform so you can stay focused on your actual business and together we can grow your brand and achieve your business goals.

Book A Consultation

Interested or have any questions? Schedule a free consultation to see if Morgan Web Development is the solution for you.

 


Book A Free Consultation

Schedule a time and we can talk about your project and find the right solution for you.